“What’s in a name?” – quoted by William Shakespeare!
You must have heard it over a hundred of time but mind the words, it unquestionably does matter when you wish to establish your business online amidst millions of businesses who are already in the competition to get on top. Let’s find out how to finalize your domain purchase deal with full confidence.
1. Let us assume that you are planning to launch your business online, say, Cheesy Corner. You are a recognized company already and you’ve been in service under Cheesycorner.net for a long time now. Since you have been operating with this name, later you realize that you should buy “Cheesycorner.com” top-level domain name, as well. What could be the apparent reason behind changing a name that has been in business for years now?
2. Whatever domain name you choose becomes your home address on the internet. If someone tries to find you online, they will always simply type you on Google in order to locate you if somehow they can’t remember the exact URL you hold. Nevertheless, it is obvious that you wouldn’t want t any difficulties for the people while looking for you on Google when it comes to your consumers and prospects driving directly to your website.
3. Another reason that will make you buy a new domain could be to protect your brand. How? Let us take an example that if someone else owns a domain name similar to yours and your regular consumers out of the blue land on their website to find a product Cheesecakes (when you clearly sell Cottage cheese, Parmesan cheese, Ricotta, Goat cheese, etc. at your store), you’ve certainly just puzzled your brand. Therefore selecting the right domain for your website is essential, for both your target audience and search engines. Do not take into account the trends and fads of the day and pick a name that is sensible for your business or subject matter even after 15 years from now.
4. Be more creative and don’t hesitate to take any risk. There might be any possibility that you don’t wish to have the exact name of your business for your domain to be prosperous. Here you can make use of the creativity and generate ideas of an innovative domain that is quite close to your ideal domain. You can also purchase a dissimilar top-level domain, such as .us or .net or .biz. Such alternatives might work for a few businesses, but if you crave to raise a brand you need to consider your domain name cautiously. You wouldn’t want to push yourself in a situation where you’ve built up your business and your brand, and later comprehend you’ve chosen a domain name that’s totally inappropriate to represent you online.
Thus, if you’ve thought of a unique name already and is available for purchase, without doing any further delay, go ahead with your domain purchase deal else you might miss the chance and happen to invest more time to find the ideal name for your business.