Firstly make this clear; if you do not own a website then you would not be appearing in search results. Next your website needs to be good and precisely saying it should be a professional one. Any search engine would not be rewarding bad websites with any great placement in the search results.
So create a professional website that will perform well and then capture customer attention. It will be much easier than if used with the emergence of site builders. If you have a website that is not much appealing to the customers or is unable to answer their queries then it would not appeal to the search engines too.
Do you require a professional website, if you do not sell any product or service online?
If you are not selling any product online it is not an excuse of foregoing a website. Make your website act as your physical location’s digital face. You should try to put your best face forward as you do not know you will be seeing it. Your customers as well as potential customer will be expecting you to own a professional website too. If they see that you are not having any, they will wonder why it is so and can also question if you are a genuine business.
Will a professional website make way to marketing opportunities?
On a social media you will not be able to control any conversation related to your business. People will like and comment or you can change the narrative of your business. But this should not be the scenario on your site. You should position your products as well as services the same way you see it fit and then spread the story the exact way it must be. You can also derive some insight from any action your visitor will be taking on your website such as what they are clicking on, how far they are scrolling down on your page and so on. By applying these insights you will be refining your messaging and marketing to your products and business if it is applicable. You can also take into consideration email marketing if you wish to continue to build a relationship with your website visitors after they leave your website. Email marketing is actually a very small time investment for a huge return. Include sign-up list related to email marketing on the website. Remember that provider of good email marketing will be offering you pre-created options that you can add fast to your website.
So, it is clear that your brick and mortar business will require a professional website. It is much easier to create one by using tools for creating such a site that will be reflecting your business in the best way and you can do it in a day. But planning is only a part of website creation. Have clear well-defined goals before creating a professional website as it will be much easier to decide where you should put things and what the information that you must display are. You need to make your website the gift that will keep on giving; starting from visitor insight to marketing chances, to newly discovered customers. So do not wait anymore, create a professional website immediately.